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So you want to meet the C-suite?

So you want to meet the C-suite?

by Cian McLoughlin | Jan 16, 2017 | Sales Tips and Tricks, Transformation

“Wise men speak because they have something to say; fools because they have to say something.” – Plato I interviewed a customer recently, as part of a workshop I was running for a client in the technology industry. One topic they asked me to talk about was...
Changes in sales management – Keeping up and getting ahead

Changes in sales management – Keeping up and getting ahead

by Cian McLoughlin | Jul 20, 2016 | Win Loss Insights

With the advent of social media, CRM software, and marketing automation, sales management has been turned upside down in recent years. Throw in cloud-based applications, a rapidly evolving competitive landscape, and customers who have access to more information than...
Sales management strategy: Is it important to ‘know your enemy’?

Sales management strategy: Is it important to ‘know your enemy’?

by Cian McLoughlin | Aug 23, 2013 | Sales Tips and Tricks, Win Loss Insights

I’ve played and watched rugby union for almost 25 years and as an Irish supporter all that time, I’ve had my fair share of heartache and disappointment. I was in Lansdowne road during the fateful Rugby World Cup match in 1991, as Ireland fell agonisingly...

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  • Putting the ‘I’ into ‘AI’ may be the key to your sales success
  • Mood of the B2B Buyer Report
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E. cian@trinityperspectives.com.au

M. +61 437 375 987
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