Trinity Perspectives is a sales training and consulting company, specialising in Win Loss Analysis. We help you close more deals by removing the guesswork, exposing the real truth behind why you win and lose. By harnessing the power of your customers’ insights, we deliver concrete change and improvement across all aspects of your sales process. Take a closer look at our 4 key areas of expertise:
At Trinity, we’re here to help you exceed your sales goals.
Need some advice or a different perspective on a tricky sales challenge?
Please get in touch, we’d love to hear from you.
Featured resources
Win Loss Analysis explained in 2 minutes
In this video we explain what Win Loss Analysis is and how it can improve your win rate.

Rebirth of the Salesman
Chock full of war stories, insights and interviews, Rebirth of the Salesman provides concrete steps to develop your sales effectiveness and enhance your personal and professional brand. Voted one of the Top 50 Sales Books in the world in 2016 and 2017.

Win Loss FAQ
What is Win Loss Analysis? Is it right for your sales organisation? Where do you start? The answers to these and many more questions are contained in this downloadable FAQ document.
Sign up to receive exclusive articles, videos and sales tips, plus invitations to
some cool events for sales professionals. What are you waiting for?
Clients
Over the years Trinity has worked with, advised and trained a wide variety of businesses around the world, with a key focus on the technology and telecommunications sectors.
The testimonials below represent a small sample of the customers we are proud to have partnered with in recent years:
The Trinity Blog
Voted one of the Top 50 Sales Blogs in the world for the past 6 years by Top Sales World magazine, our blog explores ideas, trends, news and best practice relating to sales management and strategy. Visit our blog
Putting the ‘I’ into ‘AI’ may be the key to your sales success
It’s a confusing and frightening time for many salespeople right now. They’re grappling with the competing forces of automation and commoditisation …
read moreMood of the B2B Buyer Report
More than a year ago, I hatched an idea to tap into the sentiment of business decision makers and procurement people around the world, to understand what really makes them tick.
read moreTraits of the most successful sales professionals
At some stage of our career, all of us will work with someone who seems to have the Midas touch when it comes to making sales.
read moreSign up to receive exclusive articles, videos and sales tips, plus invitations to
some cool events for sales professionals. What are you waiting for?