Our suite of tools and industry best-practices provide a platform for you to identify and enhance your sales strengths and reduce your weaknesses.
Helping you build a stronger sales capability
To assist you in identifying areas of strength and weakness across your sales or account management teams, Trinity has developed a suite of tools including: The Trinity Sales Process Audit and the Trinity Sales Benchmarking Review.
Available individually or as a combined offering, these two services deliver:
- An unbiased appraisal of the sales skills and competencies of your current team
- A clear delineation of where skills gaps or sales enablement targets may exist
- An assessment of key sales disciplines and competencies where team members are excelling
- A detailed breakdown of your current sales process covering: Marketing | Pipeline and Lead Generation activities | Discovery and Needs Analysis | Deal Crafting and Negotiation | Account Management and Customer Retention.
The outputs from both activities feed directly into future sales training and sales transformation activities, ensuring the highest priority areas are addressed first.
In addition, Trinity provides a number of freely available tools and resources, including:
Sales benchmark drives sales growth
Case study – Marketing Automation Company
Poor sales performance in some key areas of the business
A lack of consistent sales structure and sales processes
Implement Win Loss program:
Undertake a sales audit to identify gaps or areas of weakness in the sales process
Conduct a study to benchmark sales team against key sales skills and competencies
Need for more strategic and opportunity plans
Confused messaging to the market
Best practices being positioned, not delivered
Product knowledge gaps
Management to require account plans for all key deals
Workshops to agree single unified pitch
Working group set up to improve connectivity
Significant increase in deal values
Reduction in cost of sales (less rework and qualifying)
A more consistent customer experience
More engaged sales team
Further reading on Sales Tools
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