According to US-based research company Forrester, “Business-to-business commerce will never be the same again”. They predict that by 2020 at least one million salespeople (almost a quarter of the entire US B2B salesforce) will lose their jobs to e-commerce. Whether you’re a seasoned sales professional or a raw recruit to the industry, this is a sobering statistic.
Chock full of war stories, insights and interviews with sales leaders and C-suite decision makers, Rebirth of the Salesman provides a fascinating and surprisingly candid perspective on this evolving industry and the implications for business and salespeople globally. Each chapter hones in on a specific character trait and behaviour for achieving sales mastery, providing concrete steps that any salesperson can follow, to develop their sales effectiveness and enhance their personal brand.
In Rebirth of the Salesman, Cian is doing what all great salespeople do: He is looking at selling from the customers’ perspective. The truth is, we don’t sell. They buy. The more we do to help them buy, the more we sell. This is an insightful and uplifting book filled with the kind of courage and common sense that characterizes all great salespeople.
Kristin Zhivago — President of Cloud Potential
Cian is one of the leading minds in the world of sales. I’ve had the pleasure of working with him and reading his book Rebirth of the Salesman – and it is smart, practical and thought provoking in many ways. I strongly encourage anyone charged with selling anything, to read this book and rethink your approach to selling in the modern world. Things have changed – and there is a lot more to come.
Andrew Griffiths – International bestselling author
We have witnessed more advances in the world of professional selling in the past five years than in the previous 50. As buyers become increasingly self-educated, the sales role in many industries will undoubtedly diminish. How can organisations survive, let alone thrive in this new environment? In his excellent new book Rebirth of the Salesman, Cian provides a blueprint to guide us.
Jonathan Farrington – Founder and CEO of Top Sales World Magazine
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