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The Trinity Blog
Voted one of the Top 50 Sales Blogs in the world for the past 7 years by Top Sales World magazine, each article is written with a simple goal in mind: To engage, educate, or inspire readers, stimulate conversation and debate, and continually challenge the status quo.
To help you find what you’re looking for, we invite you to search our blog, sort by category, or just dive in!
My no fear year
That’s when the penny dropped for me. If fear was my biggest enemy to delivering on my inherent promise as a human being, I had to tackle that enemy …
Changes in sales management – Keeping up and getting ahead
With the advent of social media, CRM software, and marketing automation …
How to sell to millennials
The buying patterns of millennials developed in a time where authenticity, transparency, and connectivity ruled the world. The last thing they want you to …
Rebirth of the Salesman: One of 2016’s Top 50 sales books
It’s a strange sensation, sitting in front of your computer preparing to write a …
To increase sales, are all leads created equal?
Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that …
Zen and the art of sales forecasting
Zen and the Art of Motorcycle Maintenance tells the story of a road trip taken by an unnamed author and his …
Once bitten, twice smart
In my day to day activities, I spend an inordinate amount of time talking to customers and C-suite decision makers on behalf of technology vendors. I’m …
The ‘So What’ card
The sales rep stood with an air of quiet confidence, as a hush fell over the room. All the key stakeholders were present, CEO, CFO and CTO, the head of the …
Mrs Doyle’s guide to active listening
Mrs Doyle has few pleasures in life … living as she does, on a small island off the wild Atlantic coast of Ireland. She …
How can I sell, I’m not a salesperson?
I get asked this question all the time, by customers, business acquaintances, even friends and family. There’s an …
Explore. Dream. Discover.
In 2006, I was lucky enough to spend a week exploring the Galapagos Islands, with my then fiancee, now wife of …
Cold-calling again at 50, you’re kidding right?
No one’s quite certain of the origins of cold-calling, although the story goes that when Alexander Graham Bell first …
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