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The Trinity Blog

Voted one of the Top 50 Sales Blogs in the world for the past 4 years by Top Sales World magazine, each article is written with a simple goal in mind: To engage, educate, or inspire readers, stimulate conversation and debate, and continually challenge the status quo.

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Anatomy of a competitive loss

Interested to read the anatomy of a close competitive loss? From a long list of 9 vendors, the client short listed to 2. The feedback from the prospect on the losing vendor was odd.

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Mood of the B2B Buyer Report

More than a year ago, I hatched an idea to tap into the sentiment of business decision makers and procurement people around the world, to understand what really makes them tick.

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