The Trinity Blog
Voted one of the Top 50 Sales Blogs in the world for the past 4 years by Top Sales World magazine, each article is written with a simple goal in mind: To engage, educate, or inspire readers, stimulate conversation and debate, and continually challenge the status quo.
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B2B sales isn’t like a factory assembly line. While some elements of repetition …read more
A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by …read more
The typical response to a slump in sales is to hire an external training company, in the hopes they can somehow …read more
Closing the sale is a make-or-break moment for every salesperson. It’s the culmination of weeks or months of …read more
That’s when the penny dropped for me. If fear was my biggest enemy to delivering on my inherent promise as a human being, I had to tackle that enemy …read more
With the advent of social media, CRM software, and marketing automation …read more
The buying patterns of millennials developed in a time where authenticity, transparency, and connectivity ruled the world. The last thing they want you to …read more
It’s a strange sensation, sitting in front of your computer preparing to write a …read more
Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that …read more
Zen and the Art of Motorcycle Maintenance tells the story of a road trip taken by an unnamed author and his …read more
In my day to day activities, I spend an inordinate amount of time talking to customers and C-suite decision makers on behalf of technology vendors. I’m …read more
The sales rep stood with an air of quiet confidence, as a hush fell over the room. All the key stakeholders were present, CEO, CFO and CTO, the head of the …read more
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