The Trinity Blog
Voted one of the Top 50 Sales Blogs in the world for the past 3 years by Top Sales World magazine, each article is written with a simple goal in mind: To engage, educate, or inspire readers, stimulate conversation and debate, and continually challenge the status quo.
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This week my sales management consulting company turned 6 years …read more
Enterprise sales is not actually about selling, it’s about earning the right to …read more
So you want to be a great salesperson, a truly great salesperson? Do you really want it? Good, you’re halfway there …read more
‘Fake it til you make it’ is a mantra most people in business understand and one many of us have used as the …read more
In our media saturated world, cutting a path through the forest of fake news and content clutter can be a herculean task …read more
I interviewed a customer recently, as part of a workshop I was running for a client in the technology industry. One topic …read more
Optimising sales is the single biggest priority for sales managers and sales reps in most businesses around the world …read more
B2B sales isn’t like a factory assembly line. While some elements of repetition …read more
A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by …read more
The typical response to a slump in sales is to hire an external training company, in the hopes they can somehow …read more
Closing the sale is a make-or-break moment for every salesperson. It’s the culmination of weeks or months of …read more
That’s when the penny dropped for me. If fear was my biggest enemy to delivering on my inherent promise as a human being, I had to tackle that enemy …read more
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