About Us

Our Mission.

Cian McLoughlin

At Trinity Perspectives we talk about ‘Combining the art of selling and the science of sales’. This isn’t just a catchy sound-bite, it’s about demystifying the sales process for our clients, breaking it into bite sized pieces and helping businesses improve in each area. Our mission at Trinity Perspectives is to achieve tangible benefits and measurable ROI for our clients and arm them with the knowledge they need to be successful in their sales activities.

Our clients are broadly divided into two categories:

Large corporates with established sales teams, looking to improve and refine specific aspects of their current processes, increase their conversion rates and understand why they are winning or losing business.

Medium sized businesses with a desire to grow, who may need support with sales fundamentals, guidance around deal crafting, opportunity development or building a channel.

We operate across many verticals throughout Australia, NZ and the Asia Pacific region, supporting enterprise sales organisations with a focus on achieving excellence.

— Cian McLoughlin, Managing Director, Trinity Perspectives


What Others Say About Us.

Jeremy Jacobson

We used Trinity Perspectives’ services to help us develop a clear vision and strategy for the future and to implement practical steps to put that vision into practice. This included a review of our go-to-market strategy as well as training for our sales team.

— Jeremy Jacobson (CEO, Appcon Pty Ltd)

Ivan Seselj

Trinity Perspectives provides ongoing sales coaching, strategic sales advice and an outsourced sales manager service for Promapp.

— Ivan Seselj (Founder and CEO, Promapp)

Mahesh Viswanathan

Perisoft engaged Trinity Perspectives to improve both the marketing and sales process in our existing Perisoft organisation. I personally saw a good improvement in these two major areas of our processes, plus the areas of sales execution, deal crafting and win/loss analysis.

— Mahesh Viswanathan (MD, Perisoft Global Services)

Stuart Dickinson

Trinity’s advice and support is pragmatic, insightful and grounded.

— Stuart Dickinson (CEO, UXC Oxygen)


Our Story and Our Team.

Trinity Leadership

The name Trinity Perspectives pays testament to the Irish roots of its founder, Cian McLoughlin.

Cian moved to Australia from his native Ireland in 1998. Over more than 15 years, Cian has held senior positions in a number of the largest global IT providers including SAP Australia and Cognos. Cian’s expertise spans all aspects of the sales lifecycle from strategic sales execution, to sales training and enablement, channel and alliances management, to Win/Loss Review programs.

Cian is passionate about changing the perception of the sales industry, exploding some of the negative stereotypes which exist and providing his clients with proven tools and strategies, to prosecute opportunities effectively and with integrity and authenticity.

Associate Partner – Avril Brikkels   Avril is the founder of Brikkkels

Avril is the founder of Brikkkels & Co. Consultancy and an important part of Trinity’s senior consultancy team. An author and award winning sales leader, Avril has over 20 years’ experience in the IT industry working with global corporations such as IBM, Microsoft and Computer Associates.

Avril works with large corporate clients in the IT industry to transform under-performing sales teams, deliver business results and help fast-growing start-ups develop new sales teams.  Prior to establishing her own boutique sales consultancy, Avril headed up a Mid-Market business unit for a Fortune 100 organisation.

Avril is passionate about transforming sales leaders and their teams; and gets great satisfaction from seeing people overachieve on their sales goals.  Her success is attributed to her unique approach of bringing out the best in people who are committed to delivering great results in business and life; and she does it in a way for people to feel good about and motivated by to deliver significant growth, for themselves and for their employer.