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The Story of Win Loss Analysis

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Are machines taking over? Click here to read Cian’s Huffington Post interview!



Jennifer Wright

SAP engaged Trinity Perspectives to deliver partner focused skills development to our Ecosystem and Channels team. The feedback from these sessions has been exceptional. Cian’s strong relationships enabled him to engage executives from our own partner community to deliver their insights during the sessions. That is invaluable and a very rare opportunity to be provided by a vendor.

— Jennifer Wright (Head of Sales Effectiveness – SAP Australia and New Zealand)


Rob Colwell

I have used Trinity Perspectives to challenge my thinking in a number of areas of our growth strategy. This has led to a number of innovative approaches to problem solving. Their independent perspective grounded in relevant commercial experience has lifted our execution to a more ambitious and sustainable level.

— Rob Colwell (Chief Commercial Officer – Qantas Loyalty)

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Why even the hottest deals go cold Trinity Perspectives

Sales closing techniques: Why even the hottest deals go cold
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