Our expertise.


Sales strategy & sales management

The sales world is changing. Does your organisation have the tools to keep up?


Win/Loss analysis

The key to unlocking your sales success.


Sales training & consultancy

Your people are your greatest asset.
Isn't it time to develop that asset?


Channel & partner consultancy

Looking to grow your business and cover the market?


The Story of Win Loss Analysis

2016 Top Sales & Marketing Blog

Are machines taking over? Click here to read Cian’s Huffington Post interview!



How we help you

Trinity Perspectives was founded by Cian Mcloughlin, expert in sales training, sales consulting and author of the Amazon #1 bestseller, Rebirth of a Salesman. He founded Trinity Perspectives to help salespeople like him cope with the changing nature of sales and of buying. The signature technique of his organization is win/loss analysis –  a process by which Trinity lets you know why some deals succeeded and others failed. There’s no need to take our word for how effective this training can be – see below how other businesses have learned to increase sales with Trinity Perspectives.

Jennifer Wright

SAP engaged Trinity Perspectives to deliver partner focused skills development to our Ecosystem and Channels team. The feedback from these sessions has been exceptional. Cian’s strong relationships enabled him to engage executives from our own partner community to deliver their insights during the sessions. That is invaluable and a very rare opportunity to be provided by a vendor.

— Jennifer Wright (Head of Sales Effectiveness – SAP Australia and New Zealand)


Rob Colwell

I have used Trinity Perspectives to challenge my thinking in a number of areas of our growth strategy. This has led to a number of innovative approaches to problem solving. Their independent perspective grounded in relevant commercial experience has lifted our execution to a more ambitious and sustainable level.

— Rob Colwell (Chief Commercial Officer – Qantas Loyalty)

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